{"id":592,"date":"2024-01-25T19:22:06","date_gmt":"2024-01-25T13:52:06","guid":{"rendered":"https:\/\/pharmapush.com\/?p=592"},"modified":"2024-02-16T21:36:33","modified_gmt":"2024-02-16T16:06:33","slug":"overview-of-pharma-marketing-practices","status":"publish","type":"post","link":"https:\/\/pharmapush.com\/overview-of-pharma-marketing-practices\/","title":{"rendered":"Overview of Pharma marketing practices"},"content":{"rendered":"\n\n
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Pharmaceutical marketing practices encompass a wide range of activities aimed at promoting and selling pharmaceutical products. These practices are highly regulated to ensure ethical standards, patient safety, and fair competition. The pharmaceutical industry is the world\u2019s largest industry. The industry has seen major changes in the recent years that place new demands on payers, providers and manufacturers. Customers now demand the same choice and convenience from pharma industry that they find in other segment. <\/p>\n\n\n\n

Indian Pharmaceutical Industry is poised for high consistent growth over the next few years, driven by a multitude of factors. The pharmaceutical industry is a knowledge driven industry and is heavily dependent on Research and Development for new products and growth. However, basic research (discovering new molecules) is a time consuming and expensive process and is thus, dominated by large global multinationals.<\/p>\n\n\n\n

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